The innovating and original aspect of our products and services, our belonging to a world leading group, and real team competencies made us a reliable partner known by the biggest industrial groups.

Our strengths

• The specific AGRANA structure brings an efficient network between all affiliates. This brings to our clients the guarantee to get a global vision on the international market and its innovations.
• Experience sharing : we get some support from our Innovation Competency Center, based in Austria, being the place for communication between all affiliates.
• Liveliness and diversity of the French food market, constant source of inspiration
• Regarding our operation in Egypt, R&D and innovation will be performed in France in order to keep the link with the innovative European market trends and the Agrana innovation network

Our commitments

• Continuous Quality : the "zero" defect strategy, aiming at a total client satisfaction.
• Will to combine originality, value creation and industrial reality. We develop our innovations close to the market trends, while anticipating customer's expectations and answering their range and strategy specificities.
• Advising role : attentive partner listening to our clients, we provide them with the marketing support needed for their projects.

All these combined strengths give us a unique position in our market; we are able to identify innovative projects and make them real through the development of innovative concepts.

To ensure its long term and sustainable success in a highly competitive market environment, it is AGRANA's strategic goal to set itself apart from its competitors via continual technological optimisation and product innovations. On the one hand, AGRANA strives to optimise its production technologies, also as regards sustainability criteria, and on the other, the company collaborates with its clients to develop recipes, special products, and new uses for existing products.

In the fruit preparation division, research and development activity is concentrated on the innovation and competence centre in Gleisdorf|Austria. This research centre concentrates on developing innovative products and production techniques as well as conducting long-term research and development projects in order to provide AGRANA's internationally active clients with market-relevant solutions.